Luxury Travel Namibia 2026

The master class workshop is designed to equip Namibian luxury tourism suppliers and private sector stakeholders with practical insights and actionable strategies to attract, engage and effectively serve high-end Chinese luxury travellers. 

What you will learn

• Chinese culture, hospitality etiquette and guest expectations.
• The diverse preferences and booking habits of affluent Chinese travellers.
• Chinese digital platforms, including WeChat, Xiaohongshu and Douyin.
• Marketing approaches that build engagement and brand loyalty.
• Personalised hospitality and experiences.
• Service, communication and payment readiness.
• Preparation for productive engagements with Chinese buyers and media.

Facilitators

Dr Zou Tongqian 

Dr Zou Tongqian - Autobiography

Professor Zou Tongqian currently serves as Vice Rector of Central Asian University of Environmental and Climate Change Studies (Green University), Professor at Beijing International Studies University, and Dean of the China Academy of Culture & Tourism. His research focuses on the green economy, heritage tourism, silk road.He has published several seminal works covering topics such as ecological restoration policies, the management of national cultural parks, and the theory of tourism destination placeality. These include Comparative Study on Management Policies for National Cultural Parks, Study on Ecological Restoration Models in Inner Mongolia from the Perspective of Ecological Policy, Research on Tourism Destination Placeality Theory, and Schools of Thought in Tourism Academia.

He has led and completed numerous national-level projects—including major, key, and general projects funded by the National Social Science Fund of China, as well as projects supported by UNESCO and the National Natural Science Found of China—with his research achievements winning multiple teaching and research awards from the Ministry of Commerce, the Ministry of Culture and Tourism, and the Beijing Municipal Government. He holds several concurrent positions, including Co-Holder of the UNESCO Chair on Sustainable Heritage Tourism along the Silk Roads, Deputy Director of the Expert Committee of the World Tourism Cities Federation (WTCF), the Deputy Director of Tourism Management Graduate Education Committee under the Academic Degrees Committee of the State Council and the Ministry of Education, the Deputy Director of the Teaching Steering Committee for Tourism Management Majors under China Ministry of Education.

Additionally, he serves as Editor-in-Chief of the Journal of Silk Road Tourism Studies, and as a member of the editorial boards for the Journal of Heritage Tourism and Tourism Tribune. He has been selected as a "Leading Talent" under the China "Ten Thousand Talents Program", has been awarded the "Defender of Nature" and "Tourism Devotee" badges by the Republic of Uzbekistan, and leads a "Huang Danian - style" research team recognized by the Ministry of Education of China.

Who should attend?

Luxury lodges, boutique hotels, tour operators, destination management companies, activity providers and tourism professionals responsible for marketing, reservations and guest services.

Register now Download the programme